Impact of Service Quality Constructs on the Tourists Satisfaction in Health Tourism
Journal Title: PARIPEX-Indian Journal of Research - Year 2016, Vol 5, Issue 3
Abstract
Health tourism is a niche tourism segment where tourists travel across international borders to obtain healthcare. In the past few decades, the number of tourists travelling to India for healthcare is increasing. The competitiveness of India in health tourism is enhanced by the alternative systems of medicine, particularly Ayurveda. In India, Kerala is the state which promotes Ayurveda as part of the tourism industry. Because of the growing importance of Ayurveda at global level and to improve the competitive advantages, Kerala’s healthcare service providers are required to examine the service quality from time – to – time in order to keep the industry productive and worthwhile for attracting the customers. Thus, the aim of the study is to examine the influence of healthcare service quality on health tourists’ satisfaction. The findings of this study revealed a positive relationship between healthcare service quality and overall patient satisfaction.
Authors and Affiliations
Dr. (Mrs. ) Padmasani, Remya. V
Keywords
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