Impact of Social Networking Sites on ECommerce Business
Journal Title: International Journal of Physical and Social Sciences (IJPSS) - Year 2011, Vol 1, Issue 4
Abstract
A Purchasing decisions are often strongly influenced by people who the consumer knows and trusts. Moreover, many online shoppers tend to wait for the opinions of early adopters before making a purchase decision to reduce the risk of buying a new product. Web-based social communities, actively fostered by E-commerce companies, allow consumers to share their personal experiences by writing reviews, rating reviews, and chatting among trusting members. E-commerce companies have recently started to capture data on the social interaction between consumers in their websites, with the potential objective of understanding and leveraging social influence in customers' purchase decision making to improve customer relationship management and increase sales. In this paper, we present an overview of the impact of social sites influence in E-commerce decision making to provide guidance to researchers and companies who have an interest in related issues. We provide a summary for social sites impact on E-commerce decision making.
Authors and Affiliations
Preeti Dhankar
Keywords
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