Impact of Virtual–Try–On Online Apparel Shopping Decisions
Journal Title: Review Journal of Political Philosophy - Year 2017, Vol 0, Issue 2
Abstract
Virtual- Try- On of apparels is adopted by e-shoppers and sellers due to its commercial potential. The system is gaining popularity in recent years because they allow users to see them wearing different apparel virtually without the effort of trying them physically. The system supports users to quickly judge their likes/dislikes, fit, size about apparel and can compare the looks too. Virtual Try On systems to some extent relaxes the absence of touch-feel-hear in online apparel shopping likewise, enhances online sellers to sell more in less time and to receive lesser returns as well. Findings of the paper prove that buyers in Rajasthan are familiar and aware about the systems. The present study is based on capital city of Rajasthan. The findings shed light on urban Jaipurites only but at the same time it is useful for online marketers due to limited empirical studies in online apparel segment. It justifies immense scope for researchers in online apparel shopping segment of Indian consumers. The further study with different set of parameters, area, and respondents sample can be carried in other parts of the nation. The paper fits under the broad theme of Consumer Behavior and E-commerce.
Authors and Affiliations
Prity Birla
Keywords
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