Impact of Virtual–Try–On Online Apparel Shopping Decisions
Journal Title: Review Journal of Political Philosophy - Year 2017, Vol 0, Issue 2
Abstract
Virtual- Try- On of apparels is adopted by e-shoppers and sellers due to its commercial potential. The system is gaining popularity in recent years because they allow users to see them wearing different apparel virtually without the effort of trying them physically. The system supports users to quickly judge their likes/dislikes, fit, size about apparel and can compare the looks too. Virtual Try On systems to some extent relaxes the absence of touch-feel-hear in online apparel shopping likewise, enhances online sellers to sell more in less time and to receive lesser returns as well. Findings of the paper prove that buyers in Rajasthan are familiar and aware about the systems. The present study is based on capital city of Rajasthan. The findings shed light on urban Jaipurites only but at the same time it is useful for online marketers due to limited empirical studies in online apparel segment. It justifies immense scope for researchers in online apparel shopping segment of Indian consumers. The further study with different set of parameters, area, and respondents sample can be carried in other parts of the nation. The paper fits under the broad theme of Consumer Behavior and E-commerce.
Authors and Affiliations
Prity Birla
Keywords
Related Articles
- EP ID EP541877
- DOI -
- Views 160
- Downloads 0
The Effect of Yoga and Physical Exercises on Resting Pulse Rate Variable of Secondary School Students
The purpose of the study was intended to assess the effect of yogic and physical exercises on resting Pulse rate for this purpose hundred fifty students studying in various classes of Government high school Nagathan and...
Strength And Weaknesses of BSNL
BSNL (Bharat Sanchar Nigam Limited) is the world’s seventh largest Telecommunication company providing comprehensive range of telecom services in India. Being a government department of India BSNL has installed quality T...
A Study on Teachers Efficacy, Instructional Strategies and Attitude towards Students with Learning Difficulties
Over many years students with learning problems have been given a variety of labels, including ‘dull’, ‘educationally subnormal’, ‘slow learners’, ‘low achievers ,‘at risk’, the ‘hard-to-teach’ and ‘learning disabled’. I...
Management of Role Conflict Among Female Doctors
Role conflict occur in situations which are so structured that an actor is required to fulfilsimultaneously two or more roles that may present contradictory, or even mutually exclusive expectations. Role conflict is usu...
Gender Based approach towards Prevention of Human Trafficking
Practice of prostitution is touching the issue of gender currently where women are under exploitative situation. So the need for preventive intervention arises by fulfilling focusing men, as the act includes equal parti...