Impacts of Strategic Management on Competitive Advantage of Certified Accounting Practice in Thailand
Journal Title: International Journal of the Computer, the Internet and Management - Year 2019, Vol 27, Issue 2
Abstract
The purpose of this research was to study the impacts of strategic management on competitive advantage of the quality accounting office in Thailand. The population used in the study were the quality accounting office administrator of 126 people from 153 people. It was a quantitative research. The instruments of research were questionnaires, using descriptive statistics consisting of frequency, percentage, mean, standard deviation. The statistics for data analysis were including multiple correlation analysis and multiple regression analysis. The results showed that: The quality accounting office administrators in Thailand had opinions on the effectiveness of strategic management in marketing and services / operations with the positive impacts on overall competitive advantage. In relation to customers and organizational learning strategic management effectiveness in marketing and human resource management. There were have relationship and positive impacts on overall competitive advantage. In business networking, strategic management effectiveness, research and development had a relationship and a positive impacts on overall. Competitive advantage, working efficiency strategic management effectiveness in service marketing / operations, and research &development were positive impacts on overall competitive advantage in technology effectiveness. Strategic management of research and development also had positive impacts on overall competitive advantage and knowledge management.
Authors and Affiliations
Chalida Linjee, Supatra Chantanasiri, Uthen Yooboon
Keywords
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