IMPEDIMENTS TO E-BANKING SERVICES MARKETING IN DEVELOPING ECONOMIES – A CASE STUDY OF NIGERIAN BANKS
Journal Title: European Journal of Business and Social Sciences - Year 2014, Vol 3, Issue 3
Abstract
The extant body of literature are awash with various studies on e-banking services marketing both in the developed and developing economies. Within the developed economies, studies have been done in virtually all strands of electronic banking services; however same cannot be said of developing economies. This paper aims to critically investigate the impediments to e-banking services marketing within the Nigerian state. This study adopted a mixed method approach – comprising of both interview techniques and the use of questionnaires for data collection. Findings are multi-faceted and viewed from three angles viz: the user based, institutional based and the government related roles. Findings further revealed among others the poor educational imbalance especially between the North and South and the lack of adequate policy framework to safeguard customers’ money as some of the challenges. The strategic implications of all these are clearly discussed and clear cut recommendation derived for implementation by all concerned.
Authors and Affiliations
Dr. Agwu M. Edwin PhD, MSc, MBA, BSc (Hons), NCE, MCMI, MIfL, AMNIM| Senior Lecturer in Strategic Management and Marketing, School of Business, Covenant University, Ogun State, Nigeria: Email: edwinagwu@yahoo.co.uk, Dr. Atuma Okpara PhD, MBA, BSc| Lecturer and Coordinator, MBA Programmes, School of Management Sciences, National Open University of Nigeria, Victoria Island, Lagos Nigeria. Email: atumaokpara@yahoo.com, Dr. Ikpefan, Ochei Ailemen PhD, MBA, BSc, ACA, ACIB, FNIM| Senior Lecturer in Banking and Finance, School of Business, Covenant University, Ogun State, Nigeria: Author’s email: ochei_ikpefan@yahoo.co.uk, Dr. Aigbiremolen, Mike O. PhD, MBA, BSc, FCIB; FCTI; FNIM; FNIMN| MD/CEO Micky Consolidated Investment Limited; Lagos, Nigeria - Email: maigbiremolen@yahoo.com
Keywords
Related Articles
- EP ID EP10434
- DOI -
- Views 255
- Downloads 16
RELATIONSHIP BETWEEN THE DETERMINANTS OF EMPLOYEE CREATIVITY AND PROJECT PERFORMANCE IN RWANDA: CASE OF IMBARAGA FARMER MAIZE SHELLER PROJECT
Creative employees are crucial in ensuring project performance. However, scant research has investigated the importance of employee creativity on project performance. Projects need creative employees to initiate proje...
CAN THE NEW SOUTH AFRICAN FINANCE MINISTER’S MID TERM AND ACTUAL BUDGET SAVE SOUTH AFRICA FROM ITS ECONOMIC WOES
The paper attempts to analyze the mid – term budget of the new Finance Minister of the Republic of South Africa. The new Finance Minister has to walk a very tight rope in balancing the economic crisis that confronts...
h3 GOURMET: GREAT TO GO UPMARKET, BUT ARE PEOPLE WILLING TO PAY FOR THE DIFFERENCE?
This case study addresses the pitfalls of internationalization and entrepreneurial decision-making in the creation of relevant differentiation for a gourmet fast-food concept, whose foundations lay in good old fashione...
THE IMPACT OF CYBER CRIME ON THE DEVELOPMENT OF ELECTRONIC BUSINESS IN GHANA
The identification of Information and Communication Technology (ICT) as an essential tool for sustainable development has proved to be worth every investment. As a result of this, Internet usage in Ghana has grown rap...
EFFECT OF PRIVATE SECTOR INVOLVEMENT IN PUBLIC PRIVATE PARTNERSHIP PERFORMANCE IN HOUSING CONSTRUCTION PROJECTS IN THE CITY OF KIGALI
The research intended to determine the effect of Private Sector involvement in public private partnership performance in housing construction projects in the city of Kigali. A case study focused on involvement of Priv...