IMPEDIMENTS TO E-BANKING SERVICES MARKETING IN DEVELOPING ECONOMIES – A CASE STUDY OF NIGERIAN BANKS
Journal Title: European Journal of Business and Social Sciences - Year 2014, Vol 3, Issue 3
Abstract
The extant body of literature are awash with various studies on e-banking services marketing both in the developed and developing economies. Within the developed economies, studies have been done in virtually all strands of electronic banking services; however same cannot be said of developing economies. This paper aims to critically investigate the impediments to e-banking services marketing within the Nigerian state. This study adopted a mixed method approach – comprising of both interview techniques and the use of questionnaires for data collection. Findings are multi-faceted and viewed from three angles viz: the user based, institutional based and the government related roles. Findings further revealed among others the poor educational imbalance especially between the North and South and the lack of adequate policy framework to safeguard customers’ money as some of the challenges. The strategic implications of all these are clearly discussed and clear cut recommendation derived for implementation by all concerned.
Authors and Affiliations
Dr. Agwu M. Edwin PhD, MSc, MBA, BSc (Hons), NCE, MCMI, MIfL, AMNIM| Senior Lecturer in Strategic Management and Marketing, School of Business, Covenant University, Ogun State, Nigeria: Email: edwinagwu@yahoo.co.uk, Dr. Atuma Okpara PhD, MBA, BSc| Lecturer and Coordinator, MBA Programmes, School of Management Sciences, National Open University of Nigeria, Victoria Island, Lagos Nigeria. Email: atumaokpara@yahoo.com, Dr. Ikpefan, Ochei Ailemen PhD, MBA, BSc, ACA, ACIB, FNIM| Senior Lecturer in Banking and Finance, School of Business, Covenant University, Ogun State, Nigeria: Author’s email: ochei_ikpefan@yahoo.co.uk, Dr. Aigbiremolen, Mike O. PhD, MBA, BSc, FCIB; FCTI; FNIM; FNIMN| MD/CEO Micky Consolidated Investment Limited; Lagos, Nigeria - Email: maigbiremolen@yahoo.com
Keywords
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- EP ID EP10434
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