IMPELEMTASI STRATEGI PEMASARAN RASULULLAH DALAM KONTEKS KONTEMPORER (ANALISIS DI SWALAYAN PAMELLA YOGYAKARTA DAN LA TANSA GONTOR PONOROGO)
Journal Title: Millah - Year 2015, Vol 15, Issue 1
Abstract
Rasulullah’s Marketing strategy based on Muhammad Suyanto book “Muhammad Bisuness Strategy and Ethics” are; product strategy is halalan thayyiban goods, price strategy based on the principle of concensual and market’s price, place positioning is preferred in the market and strategys place and promotion strategy is more emphasis on the relationship with the costumer. This research is meant to scrutinize and understand rasulullah’s marketing strategy at Pamella minimarket and La Tansa. This research concluded that Pamella minimarket and La Tansa has implementated marketing strategy of product, price, place and promotion based on Rasulullah’s strategy with improvement era with Islamic value. Marketing strategy at Pamella minimarket and La Tansa is in conformity with Rasulullah’s marketing strategy keeping the values taught by the Prophet Muhammad such as; honesty, customer satisfaction, market segmentation, positioning and pricing strategy.
Authors and Affiliations
Abdullah Sahroni
Keywords
Related Articles
- EP ID EP211276
- DOI 10.20885/millah.vol15.iss1.art6
- Views 97
- Downloads 0
OTONOMI DAN DESENTRALISASI BERTERASKAN ILMU DAN WAHYU
Entering the third millenium, the Indonesian government is carrying out autonomy and decentralization programs. The aim of these sudden programs is creating more realistic and just situation. However, the situations are...
ASPEK PSIKOLOGIS DAN METODOLOGIS DALAM PENGAJARAN BAHASA ARAB DI IAIN SURAKARTA
Students are learners with all the attributes attached to them. It is, therefore, necessary for monitoring and evaluating the educational institutions mainly to monitor students progress. For this reason, this study aims...
PENGARUH INTENSITAS PENGGUNAAN MEDIA INTERNET TERHADAP PERILAKU BELAJAR SISWA
Internet has been exploited and used by students every day. Internet presence brings much convenience to users. However, the Internet also have a negative effect on students. In the negative effects arising from the use...
PENGARUH MEDIA SOSIAL TERHADAP PENYIMPANGAN PERILAKU PADA SISWA
Today the use of facebook / twitter has become a daily routine. The number of students using the facebook/twitter, making them aside obligations, even making it a hobby without knowing the time. Seeing the development of...
PENDIDIKAN SPIRITUAL : MENGGETARKAN KALBU DAN BERMANFAAT BAGI SESAMA
How religion in society has been an error in understanding religious symbols. Religion is understood as rescue individuals and not as a social blessing together, as if God is not present in social problems despite his na...