Implementation of Independence Business Based on Moral Ethics In The Tourism Destination Enterprises
Journal Title: IOSR Journal of Humanities and Social Science - Year 2018, Vol 23, Issue 9
Abstract
t This research is developed from the results of research that has been done on the previous tourism industry business which is the low ability to manage the business that will have serious impact on business continuity, based on it need to be applied suitable method for business independence on tourism destination entrepreneurship, that is moral based business religion to get a solution to the constraints faced. This study aims: As a strategy to strengthen the business around the tour because with the business based "moral ethics" psychologically will make them become strong in carrying out its business, supported by the principle that business based "moral ethics" not only gain profit but also blessing, In the first phase of this research has resulted in the book independence of business for entrepreneurship based moral ethics tourism destinations, with stages: Expert test, Revision, Test of a narrow scale, wide-scale test, revision. In the second phase will be implemented with the stages: Making the next book, dissemination, training and assistance in a sustainable and evaluated After the training as an implementation of entrepreneurial book based on moral ethics obtained information that: the majority of informants have high school education and business as much as 87.5% become the main job. While all income is used for daily needs means is still far from the concept of saving to develop business. All informants have never received business training based on "ethical morals" so that this training open their new insight that is effort by giving blessing, accompanied by intention, honesty, not lie, the effort to use the heart and empathy, even with this training generate new ideas, and they are sure if the concept is done really will advance their efforts. There is almost no internal constraint in implementing this "ethical-based" business, only 12.5% have internal constraints on capital. Their external obstacle is competition, but this will be resolved by the persistence and determination to apply business based on "moral ethics".
Authors and Affiliations
Joko Samboro*
Keywords
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