Implementation of the marketing information system into the activity of service companies
Journal Title: Економічний аналіз - Year 2018, Vol 28, Issue 1
Abstract
The article deals with the types of modern information systems. It proves their application in the activities of enterprises. The basic definitions of the concept of a marketing information system are presented. Its role in the enterprise management is established. The realities, which influence the development of services enterprises in the conditions of European integration of the country's economy, are explored.
Authors and Affiliations
Kateryna Kompanets
Keywords
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- EP ID EP515258
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