Importance of Customer Knowledge in Business Organizations
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2017, Vol 7, Issue 11
Abstract
Organizations today face major challenges of working to address their data and exploit their knowledge, and strive to support their knowledge base continuously in order to use this knowledge in their interactions with the environment in which they operate in all its components. The importance of this research stems from the importance of the customer to the institutions, which makes it the goal and means of survival and continuity of the institutions and achieve excellence in the field of business. the interest of institutions to know the customer means to have a database of sophisticated customers reflect their wishes and aspirations. database contributes to the creation of products and services that meet these Desires and aspirations. Products and services suitable for customers contributes to increase the loyalty of customers and reduce the cost of their transfer to the competing institutions. Applying the concept of customer knowledge correctly allows organizations to achieve excellence, development and competitive advantage. Organization achieve competitive advantage by knowing the customer's purchasing behavior by choosing the specific product, brand and degree of loyalty to the products and services of the organization. So, this research aims to identify the knowledge of the customer, types of customer knowledge, customer knowledge dimensions, building customer knowledge and clarify its importance to the organization.
Authors and Affiliations
Benhamou Najat
Keywords
Related Articles
- EP ID EP620489
- DOI 10.6007/IJARBSS/v7-i11/3449
- Views 68
- Downloads 0
Understanding the Dimension of Job Resources, Personal Resources and Transformational Leadership in Boosting Work Engagement Level among Employees in Public Sector
Work engagement is the envy of many organizations. The argument is simply based on numerous benefits it offers on plate. Many studies have confirmed that work engagement has massive influence for various positive results...
Influence of Self-Monitoring and Materialism on Fashion Clothing Involvement
Being a principal component of consumption decisions, fashion has social and cultural importance for people. Women, who are the most powerful consumers in the world, make up the largest and fastest-growing market and are...
Do Financial Development and Inflation Influences Malaysia Economic Growth? An Application of Bound Test
It is generally thought that there is a negative long-term relationship between inflation and growth and a positive long-term relationship between financial development and growth. The existing empirical literature sugge...
Sport Education in Primary School in Malaysia
Sports education or physical education policies begin at school. Sports education is a curriculum and teaching model designed to disseminate physical education programs at primary and secondary levels. The sports educati...
The Readiness of Usage Mobile Learning (M-Learning) towards the Qur'an Learning in Islamic Studies Course among the Students in Unisza, Terengganu
Islamic scholars created various methods in learning the Quran and talaqqi musyafahah was one of the methods. In Muslim community from then until now, this method is important in al quran’s learning to facilitate the rea...