Importance of Financial Aspects of a Company Crisis Management in Slovakia

Journal Title: Marketing and Branding Research - Year 2018, Vol 5, Issue 1

Abstract

The first part of the article deals with a company decline as a consequence of the insufficient company performance in connection with its financial instability. We focus on a new legal definition of a company decline and an imminent company decline in Slovakia as well. In enterprises, a decline is resolved by the implementation of a company crisis management by using informal and formal procedures of a company crisis management. Next, we devote to financial aspects of company crisis management in connection with financial management. In the second part, we explain the methodology of work and the used methods of the research within a chosen sample of enterprises. The application part of the article includes the statistics of the testing of declines in a chosen sample of enterprises, where we use the financial analysis as a method of indicating a decline in the sample of enterprises. We test especially the golden balance rule of financing with liquidity and debt ratios as the main financial indicators of a company decline. In the work results and within the discussion we come to the characteristics of a company decline causes and the conclusion is aimed at the recommendations for the economic practice in the field of financial company health with the primary objective to avoid or to avert a company decline with the smallest possible losses.

Authors and Affiliations

Keywords

Related Articles

Importance of Financial Aspects of a Company Crisis Management in Slovakia

The first part of the article deals with a company decline as a consequence of the insufficient company performance in connection with its financial instability. We focus on a new legal definition of a company decline an...

Slowness Saving the Day of Worldwide Travel and Tourism? Environmental and Sustainability Aspirations of Airline and Business Voyagers, Shared by International and Student Travelers as well as Religious Tourists

The paper’s first part analyzes global tourism’s core concerns and responsibilities in the new millennium, one of which is sustainability. Sustainability is shown to be made operational by the triple bottom line, which i...

The idea of new product development in modern medical Polish enterprises

The success of launching of a new product on the market depends largely on the activities that are undertaken by the manufacturer. The brand, the positive image of the manufacturer, quality, innovation, technology, the l...

Usage of health-themed public service announcements as a social marketing communication tool: A content analysis related to public service announcements in the republic of Turkey, ministry of health’s web site

Public service announcements are informative short films that are made with the purpose of increasing the awareness of the society and/or creating behavioral changes. Also, they are communication tools used within the co...

Trends and applications in city branding: A case study in Izmir

This study aimed at analyzing the trends and unique different applications of city branding, which is a very popular and updated topic in the field of city management nowadays. This research covered a literature review o...

Download PDF file
  • EP ID EP432819
  • DOI -
  • Views 35
  • Downloads 0

How To Cite

(2018). Importance of Financial Aspects of a Company Crisis Management in Slovakia. Marketing and Branding Research, 5(1), -. https://europub.co.uk/articles/-A-432819