IMPORTANT ASPECTS OF PACKAGING AND CONSUMER CULTURE
Journal Title: PARIPEX-Indian Journal of Research - Year 2019, Vol 8, Issue 3
Abstract
Impact of Product Packaging on Consumer's buying behaviour is the most important part of the society. The objective of this study is to determine role of packaging on consumer's buying behaviour. The purpose of this research is to examine the essential factors, which are driving the success of a brand. The packaging elements like its Colour, Packaging material, Design of Wrapper and innovation are more important factors when consumers making any buying decision. Packaging is one of the most important and powerful factor, which influences consumer's purchase decision. Now, packaging has become itself a sales promotion tool for the organizations. The consumer's buying behaviour also stimulated by the packaging quality, colour, wrapper, and other characteristics of packaging. Packaging is a whole package that becomes an ultimate selling proposition, which stimulates impulse buying behaviour. Packaging increases sales and market share and reduces market and promotional costs.
Authors and Affiliations
Sasmita Kamila
Keywords
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