IMPORTANT ASPECTS OF PACKAGING AND CONSUMER CULTURE
Journal Title: PARIPEX-Indian Journal of Research - Year 2019, Vol 8, Issue 3
Abstract
Impact of Product Packaging on Consumer's buying behaviour is the most important part of the society. The objective of this study is to determine role of packaging on consumer's buying behaviour. The purpose of this research is to examine the essential factors, which are driving the success of a brand. The packaging elements like its Colour, Packaging material, Design of Wrapper and innovation are more important factors when consumers making any buying decision. Packaging is one of the most important and powerful factor, which influences consumer's purchase decision. Now, packaging has become itself a sales promotion tool for the organizations. The consumer's buying behaviour also stimulated by the packaging quality, colour, wrapper, and other characteristics of packaging. Packaging is a whole package that becomes an ultimate selling proposition, which stimulates impulse buying behaviour. Packaging increases sales and market share and reduces market and promotional costs.
Authors and Affiliations
Sasmita Kamila
Keywords
Related Articles
- EP ID EP515957
- DOI -
- Views 70
- Downloads 0
A STUDY ON THE IMPACT OF MOTHERS EDUCATIONAL QUALIFICATIONS ON THEIR CHILDREN'S ACADEMIC PERFORMANCES IN IMPHAL WEST DISTRICT, MANIPUR
This paper aim at examining the impact of mother's educational qualifications on their children's academic performance of Imphal West District, Manipur. The investigator adopted Normative Survey Method. Altogether 578 il...
A STUDY PAPER ON SCM IN ERP WITH SPECIAL REFERENCES TO SELECTED ENGINEERING COMPANIES IN GUJARAT
The aim of this investigation is to identify the essential components of SCM-ERP integration and how it deals with HR concerns. SCM: The Business Focus factor and information quality of ERP solution, system quality of ER...
EFFECT OF ACTIVITY BASED ADOLESCENCE EDUCATION ON BEHAVIOUR RELATED TO ADOLESCENT REPRODUCTIVE HEALTH OF STUDENTS AT SECONDARY LEVEL
This study was undertaken to find out the effect of activity based adolescence education on behaviour of students related to adolescent reproductive health. Its effect on boys and girls as well as rural and urban student...
SAHAJ SAMADHI OR THE EASY WAY TO MENTAL ABSORPTION IN GOD
Sahaj Samadhi is the only permanent cure or panacea for all human ills-physical, mental and psychic-for it works at the root cause thereof by changing the very outlook, attitude and temperament of a person. It liberates...
THE STUDY OF EMOTIONAL INTELLIGENCE AND PERCEIVED STRESS IN FIRST YEAR MBBS STUDENTS
Emotions are inherent component of human life, having their effect on almost all aspects of our life i.e. decision making, behavior, inter personal relations, profession etc. Emotional intelligence is increasingly discus...