Improvement Efforts in Marketing Value Drivers through E-Marketing for Small and Medium-Sized Enterprises (SMEs) in Superior Processed Products in Semarang Regency, Indonesia
Journal Title: International Journal of the Computer, the Internet and Management - Year 2017, Vol 25, Issue 1
Abstract
The purpose of this study is improving the marketing value driver for Small and Medium-sized Enterprises (SMEs) through Online Social Networking. The research method of this study used a qualitative method. This research describes and illustrates analytically why and how the patterns of problems occur. We collected data through technical documentation, observation and interviews with the owner of SMEs, workers, buyers, and regulators. The result of preliminary research indicates that SMEs superior products in Semarang Regency are still done marketing activities traditionally. They do not use e-marketing for increase the SMEs expansion market both locally and to the international arena (export quality products). Suggestions, they can use Online Social Networking (JSO) for achieving a competitive advantage.
Authors and Affiliations
Rini Setyo Witiastuti, Vini Wiratno Putri, Andhi Wijayanto, Ketut Sudarma
Keywords
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- EP ID EP597417
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