Improvement of Craft Business: Business Learning and Market Orientation
Journal Title: Journal of Economics, Finance and Management Studies - Year 2023, Vol 6, Issue 07
Abstract
Objectives - This study aims to test and prove empirically about: First, does business learning have a direct effect on market orientation? Second, whether business learning and market orientation have a direct effect on business performance. Third, does business learning have an indirect effect on business performance through market orientation Design / methodology / approach - The population of this study is the population in this study are all handicraft industries in the Special Region of Yogyakarta. The research sample was 61 respondents who were taken by nonprobability sampling method using a purposive sampling technique. Data analysis in this study used PLS-SEM (Partial Least Square - Structural Equation Modeling). Findings - The results of the study show that: business learning affects market orientation. Market orientation affects business performance. Business learning has no direct effect on business performance; however, it indirectly affects business performance through market orientation. Research limitations/implications - This study found no direct contribution of business learning to business performance. Suggestions for future researchers who will take models and concepts of small and medium business performance must pay attention to business sustainability factors in performance measurement. Meanwhile, due to research limitations, this study cannot explain other variables such as innovation. Innovation is considered to strengthen the impact of business learning on business performance. Originality - This research empirically examines the mediating role of market orientation in the model. The findings show that SMEs must strengthen market orientation to improve business performance.
Authors and Affiliations
Slamet Mudjijah
Keywords
Related Articles
- EP ID EP727243
- DOI 10.47191/jefms/v6-i7-48
- Views 18
- Downloads 0
Strategy of Human Resource Management Development in Increasing the Competitive Advantage of Small and Medium Enterprises (Case Study of MSMEs Lepo Lorun Ikat Weaving Center, Nita Village, Sikka Regency)
This research aims to determine and analyze SHRM strategies, which can achieve compatibility between business strategy and HR strategy, increase employee productivity and performance, increase employee satisfaction and e...
Because in Italy, as in Many Other Countries, There is Still a Long Way To Ensure That Taxes Burden The Income Actually Produced By Businesses
The payment of taxes determined on the actual income generated by companies is one of the topics debated for a long time in all countries. Each country has its tax and civil law, so it is impossible to make apodictic sta...
Investment Decisions in the Capital Market: Perceptions of Christian Students
Over time, the management of the capital market in Indonesia has undergone changes for the better. The growth in the number of investors in the secondary market is an indicator that the Indonesian capital market is incre...
Organizations Should Maintain Employee’s Work-Life Balance
The scope of the current study is to determine the challenges of employees in between work-life and personal life balance. Organizations should prioritize and maintain employees’ work-life balance. Work-life balance refe...
An Assessment of Factors Affecting Employee Performance in Zambian Local Authorities: A Case Study of Lukulu Town Council
Organizational performance through employee performance has been a major global concern of companies and as such various organizations have shifted focus on engineering their employee management processes. The purpose of...