Improvement of Marketing Process of the Enterprise of Machine-Building Industry, Based on the Experience of Foreign Company
Journal Title: Бізнес Інформ - Year 2014, Vol 11, Issue 0
Abstract
In the article, based on the experience of marketing process of the Canadian company Pratt&Whitney, ways of improving the marketing process in the domestic machine-building enterprise are proposed, that will create additional competitive advantages and new market opportunities. Prospect of further research in this area is to determine the scale and criteria for evaluating the degree of customer satisfaction regarding the marketing process of machine-building enterprise, that will enable the company to not only maximize the profitability of relations with customers, but also, by optimizing the marketing measures to minimize the expenditures for introduction of goods into the market.
Authors and Affiliations
Olena Borisenko, Mahmud Elkadi, Nataliya Onufriyenko
Keywords
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