Improving Entrepreneurial Innovations for Sustaining Small Medium Hospitality Industry Growth in Ghana
Journal Title: JOURNAL OF ADVANCES IN HUMANITIES - Year 2017, Vol 5, Issue 1
Abstract
This study talks about improving entrepreneurial innovations of small medium hospitality industry (SMHI) in other to sustain it growth in Ghana. Successful stories about SMEs exist but are rare and this causes pauses for concern. Many researchers have established that innovations bring several benefits in countries that are industrialized. Responses from SMHI managers/owners indicate they totally agree small medium hospitality industry is better in relation to one's determination to introduces new service styles and product, good customer service, innovative in selling/ marketing and confidence in trying new service styles. We therefore, recommend management step up their innovative abilities by taking pride in customer needs /customer satisfaction as this will earn small medium hotels new and repeat customers in a highly perishable and competitive business environment.
Authors and Affiliations
Adelaide Spio-Kwofie, Hu Xuhua, Michael Addai, Henry Asante-Antwi
Keywords
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- EP ID EP654861
- DOI 10.24297/jah.v5i1.6460
- Views 162
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