Improving Start Up Performance Using Store Environment Variables to Increase Customer Satisfaction, Brand Trust and Brand Preference of Cafe in Indonesia
Journal Title: Journal of Economics, Finance and Management Studies - Year 2022, Vol 5, Issue 03
Abstract
The culinary industry in Indonesia is experiencing very rapid growth due to the influence of globalization. ZYBRICK Coffee & Cantina Surabaya, is one of the cafes following the globalization era, offering customers a unique charm with up-to-date atmosphere, service, and product variations. This study aims to analyze the effect of atmosphere, food quality, service quality, brand image, customer satisfaction and brand trust on ZYBRICK Coffee & Cantina store brand preferences. The data processing method used is SPSS version 22.0. The sample used is ZYBRICK Coffee & Cantina customers in Surabaya, men and women aged 18-60 years, who have eaten at ZYBRICK Coffee & Cantina Surabaya at least 2 times in the last 6 months, as many as 150 respondents. Based on data analysis is that from ten proposed hypotheses, all hypotheses are supported.
Authors and Affiliations
Chusnul Rofiah, Amelia, Ronald
Keywords
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- EP ID EP706996
- DOI 10.47191/jefms/v5-i3-31
- Views 137
- Downloads 0
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