Impulse Buying Behavior and its Influential Factors
Journal Title: Scholars Journal of Economics, Business and Management - Year 2015, Vol 2, Issue 7
Abstract
Abstract: Impulse buying is defined as an incident where shoppers forge a spontaneous purchase. Impulse buying behavior is that behavior of consumer in which the consumer purchases unplanned things, or feeling desired to purchase products without findings alternatives. In consumer buying behavior, impulse buying is an essential phenomenon for researchers. This study attempts to study the drivers that may lead to an unplanned purchase. For this purpose we gathered data from 175 shoppers of different classes in Faisalabad region of Pakistan by administered survey questionnaire with five-point Likert scale ranging from 1(Strongly agree) to 2(Strongly disagree). Data is analyzed by running correlation and multiple regressions in SPSS 21 version. Findings indicate that the three factors are emphatically correlated with impulse buying behavior and one of the three factors, in-store environment, play a significant role in initiating impulse buying behavior in Faisalabad. Therefore, retailers in Faisalabad should attempt to enhance in-store impulsivity of consumers to increase the overall profitability. Keywords: Impulse buying behavior, Window display, In-store environment, Promotional signage.
Authors and Affiliations
Nouman Ahad, Nazish Tanveer, Tanzila Ali, Zoya Khanum
Keywords
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