Impulse Buying Behavior and its Influential Factors
Journal Title: Scholars Journal of Economics, Business and Management - Year 2015, Vol 2, Issue 7
Abstract
Abstract: Impulse buying is defined as an incident where shoppers forge a spontaneous purchase. Impulse buying behavior is that behavior of consumer in which the consumer purchases unplanned things, or feeling desired to purchase products without findings alternatives. In consumer buying behavior, impulse buying is an essential phenomenon for researchers. This study attempts to study the drivers that may lead to an unplanned purchase. For this purpose we gathered data from 175 shoppers of different classes in Faisalabad region of Pakistan by administered survey questionnaire with five-point Likert scale ranging from 1(Strongly agree) to 2(Strongly disagree). Data is analyzed by running correlation and multiple regressions in SPSS 21 version. Findings indicate that the three factors are emphatically correlated with impulse buying behavior and one of the three factors, in-store environment, play a significant role in initiating impulse buying behavior in Faisalabad. Therefore, retailers in Faisalabad should attempt to enhance in-store impulsivity of consumers to increase the overall profitability. Keywords: Impulse buying behavior, Window display, In-store environment, Promotional signage.
Authors and Affiliations
Nouman Ahad, Nazish Tanveer, Tanzila Ali, Zoya Khanum
Study on the Scope of Government’s Responsibility in the Internet Era
The power of government derives from the people and at the same time when government gets the power, as a kind of institutional arrangement and rational tool, must bear corresponding responsibility in terms of the signif...
Impact of Knowledge Management on Organizational Performance in Higher Educational Institutions
Knowledge management is a process by which individual knowledge is transformed into organizational knowledge. It is an important activity in all types of organizations more specifically in academic institutions. The pres...
Leadership and Team Performance Relationship
This particular paper examines effective leadership in both business and sport, with an emphasis on finding its overall effect on team performance. Leadership directly affects team performance in a variety of ways, with...
Foreign Direct Investment in the Pacific – A Study of Fiji
Abstract:The South Pacific region has been lagging behind in growth in comparison to similarly placed island countries globally. This paper undertakes a descriptive study on the contributing crucial determinants of forei...
Another Perspective to Citation Count
This paper examined a core problem in citation analytics. The pertinence of citations made in introduction sections of scientific articles was studied. A brief exposition was made to provide insight on the methodology to...