IMPULSE PURCHASE BEHAVIOUR: A REVIEW
Journal Title: INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY - Year 2015, Vol 10, Issue 7
Abstract
For more than fifty years, researchers have strived hard to form a better understanding of impulse buying (Stern; 1962; Rook et.al; 1987; Rook and Fisher; 1995; Peck and Childers; 2006 ; Chang et.al; 2011). The purpose of this paper is to provide a detailed account of impulse buying behavior. The content analysis of various research work led to the classification of literature into various factors affecting impulse purchase decisions ,classifying products into impulse and non impulse items, behavior dimensions of impulse buying and Rook and Fisher (1995, p.305) proposed that consumers tend to control their innate impulsive tendencies as they perceive impulse buying as normatively wrong. This paper will be useful for practitioners and researchers towards understanding of impulsive behavior of consumers and will provide a better insight in.
Authors and Affiliations
Amit Mishra
Keywords
Related Articles
- EP ID EP654031
- DOI 10.24297/ijmit.v10i7.599
- Views 144
- Downloads 0
Critical Factors of CSR in India: An Empirical Evaluation
The past two decades have witnessed a remarkable change in the way businesses run and operate. Profit maximization is no longer remains the focus of businesses. The turn of events has pressurized firms to put seriou...
E- government and innovation in Italian Public Administration: A business approach
E-Government consists of a strategic instrument for re-formulating the organization and the operation of Public Administrations, acting as a catalyst of trends and changes. It not only represents a resource that allows e...
AN EMPIRICAL ANALYSIS OF FACULTY PERFORMANCE AND PERSPECTIVES IN JAPANESE BUSINESS SCHOOLS
The research focuses on various factors influencing intrinsic and extrinsic motivational levels in international tenuredacademics and contractual teaching staff in Management and Business departments towards the adoption...
Transient Solution of M[X]=G=1 With Second Optional Service, Bernoulli Schedule Server Vacation and Random Break Downs
In this model, we present a batch arrival non- Markovian queueingmodel with second optional service, subject to random break downs andBernoulli vacation. Batches arrive in Poisson stream with mean arrivalrate (> 0), s...
DETERMINENTS OF CAPITAL STRUCTURE: EVIDENCE FROM PAKISTAN SUGAR INDUSTRY.
Capital structure is one of the most complex areas of financial decision making because of its inter-relationship with other financial decision variables. Poor capital structure decisions can result in a high cost of cap...