Indian Tourism Industry in 21st Century
Journal Title: JOURNAL OF COMMERCE AND TRADE - Year 2006, Vol 1, Issue 2
Abstract
Services have emerged as the most dynamic sector of growth. The ‘Services’ sector of the economy comprises Hotels, Transport and Communications (including tourism), Financial, Real estate and Business Services Community, Social and Personal Services (including civil administration & Defence). This paper deals with the promotional strategies for service sector with reference to tourism industry. Tourism is an important aspect of human life. As an economic activity it is a part of the services sector of an economy and is a big source of employment generation and foreign exchange earning. India is a journey of mind and soul of the five senses of self - fulfillment and of the self- discovery. Tourism is no longer a mere leisure industry .The economic and social benefits of tourism are immense. Tourism consists of several goods and services catering to a wide range of interests. Tourism departments have planned to introduce new concepts like “Integrated Tourism Management”. It includes Earning Foreign Exchange, Employment Generation, Preservation and Protection of Environments, Safeguarding of Culture, Promotion of Handicrafts, Removal Of Encroachments from Tourist Spots, Eradication Of Beggar Menances, Ensure Safety Of Tourists.Tourism is a sector, which helps in earning foreign exchange and employment generation. It serves as a platform for showcasing our country to the globe. Tourism if harnessed properly it would be a boon to both the country and the citizens.
Authors and Affiliations
K. Rajamani
Keywords
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