India’s Exports: Composition and Product-wise Promotional Strategy
Journal Title: FOCUS: Journal of International Business - Year 2017, Vol 4, Issue 1
Abstract
For overall export growth, a country needs to focus its promotion efforts on those sectors where it already has the strengths as well as those which have untapped potential. In the context of India, promoting the growth of exports from high value creating and employment-generating sectors with a strong domestic manufacturing base has been the core of India’s overall export growth strategy. This paper discusses some of the promising product areas in India’s exports and the promotional strategies followed to augment them. The sectors for which the analysis has been done include information technology sector, services sector, project exports, gems and jewellery, pharmaceutical industry, engineering goods, electronics goods, textiles, leather products and agriculture exports. The analysis shows that the future export drivers for India will be textiles, engineering goods, including automobiles, capital goods and processed food items.
Authors and Affiliations
M M Sury
Keywords
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- EP ID EP623156
- DOI 10.17492/focus.v4i01.9536
- Views 255
- Downloads 0
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