INDIGENIZATION OF MEDIA IN NIGERIA AND CULTURAL GLOBALIZATION: MUTUAL BEDFELLOWS OR IMPLACABLE FOES?
Journal Title: Journal of Globalization Studies - Year 2015, Vol 6, Issue 2
Abstract
Globalization has arguably been associated with a myriad of contentious phenomena including cultural syncretism and cultural imperialism which a number of conservative nations – notably the Third World African countries – have attempted to resist with an arsenal which ranges from the creation of nation-states to the adoption of the indigenization model of state administration. The adoption of the indigenization paradigm in most African countries, including Nigeria, has confronted various reviews. While some Afro-centric critics have non-hesitantly acclaimed the model, critical observers have pertinently highlighted some of its weaknesses. Based on semi-structured interviews with experts and secondary data, this paper presents the prospects of the indigenization model of media production and the avalanche of challenges that seriously impends its [the model's] effective implementation in Nigeria. The paper further shows to what extent the indigenization model is not perfectly compatible with the present globalization era. It argues that, though a pertinent tool to combat western cultural imperialism, the indigenization paradigm has relatively weak chances of being seriously upheld in a setting and context which are very much governed by the forces of Americanization/ westernization. A seemingly less ‘retrograde’ option is the glocalization paradigm which gives Nigerian artists and media producers the opportunity to both embrace modernity (globalization) and promote relevant and core aspects of Ni-gerian cultures.
Authors and Affiliations
Floribert Patrick Endong
Keywords
Related Articles
- EP ID EP263014
- DOI -
- Views 129
- Downloads 0
CHINA MODEL IN GLOBALIZATION PROCESS
The Chinese success depends upon five decisive factors: concise and prag-matic development theories, strict and efficient administrative system, eco-nomic structure supporting capitals with restriction, opening-up policy...
MIGRATION, LABOR AND POVERTY IN THE GLOBALIZING WORLD
In the present paper I search for a tentative compromise which would be practical and ethical or simply decent in order to contain the problem of global migration. The compromise I suggest is, as much as possible, to tak...
CLIMATE CHANGE ADAPTATION IN DEVELOPING COUNTRIES: DOES GLOBALIZATION ACT AS FACILITATOR?
Globalization has brought countries closer in terms of business, trade, tech-nology, knowledge, policies and relations. Globalization, which is partly synonymous with rising international trade, has fostered rapid produc...
DOES AGE, GENDER, EDUCATION AND GLOBALIZATION AFFECT LOOKISM WITH MEDIATION EFFECT OF CULTURE?
The aim of this study is to examine the relationship between age, gender, education and globalization on lookism with mediation effect of culture. Across this study we found that there is significant relationship between...
On the Philosophy of the Contemporary Globalization
In this global reality the key to a constructive solution of political and social problems is not in the hands of politicians; whereas the crisis creates an impression (‘an illusion’) that new social and political proble...