INDIGENIZATION OF MEDIA IN NIGERIA AND CULTURAL GLOBALIZATION: MUTUAL BEDFELLOWS OR IMPLACABLE FOES?
Journal Title: Journal of Globalization Studies - Year 2015, Vol 6, Issue 2
Abstract
Globalization has arguably been associated with a myriad of contentious phenomena including cultural syncretism and cultural imperialism which a number of conservative nations – notably the Third World African countries – have attempted to resist with an arsenal which ranges from the creation of nation-states to the adoption of the indigenization model of state administration. The adoption of the indigenization paradigm in most African countries, including Nigeria, has confronted various reviews. While some Afro-centric critics have non-hesitantly acclaimed the model, critical observers have pertinently highlighted some of its weaknesses. Based on semi-structured interviews with experts and secondary data, this paper presents the prospects of the indigenization model of media production and the avalanche of challenges that seriously impends its [the model's] effective implementation in Nigeria. The paper further shows to what extent the indigenization model is not perfectly compatible with the present globalization era. It argues that, though a pertinent tool to combat western cultural imperialism, the indigenization paradigm has relatively weak chances of being seriously upheld in a setting and context which are very much governed by the forces of Americanization/ westernization. A seemingly less ‘retrograde’ option is the glocalization paradigm which gives Nigerian artists and media producers the opportunity to both embrace modernity (globalization) and promote relevant and core aspects of Ni-gerian cultures.
Authors and Affiliations
Floribert Patrick Endong
Keywords
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