Influence of 1960’s Hippie Counterculture in Contemporary Fashion
Journal Title: International Journal of Textile and Fashion Technology (IJTFT) - Year 2017, Vol 7, Issue 4
Abstract
History is extremely involved with fashion. Each decade has witnessed many changes. The fashion of post- World War 2 is still prevailing in our modern fashion. Hippie counterculture has introduced the modern fashion with some popular terms, style & design. In our fashion history, hippies were the first ever culture who introduced the uses of second hand clothes in contemporary fashion. Second hand clothes are a part of recycling & sustainability as well. In this research, we discuss about the impact of modern fashion trends which inspired from 1960’s hippie fashion culture. In the recent years, many world renowned fashion designers like Dior, Alberta Feretti, Balmain, EmilioPucci & Valentino got their inspiration from 1960’s hippie fashion. And hippie attires are very prominent in readiness to wear fashion. The main output of this research is the connection/relation between Sustainable fashion and Hippie fashion. After analysis, the author created a fashion collection inspired from hippie fashion which can be used for ready to wear market.
Authors and Affiliations
Abdullah Jaman Jony, Md. Asiqul Islam, Tanzila Tabassum, Mustary Akter Jhumu, Md. Eanamul Haque Nizam
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