INFLUENCE OF BRICKS AND CLICKS MODEL ON PERFORMANCE OF WOMENLED COMMUNITY-BASED MICRO-ENTERPRISES IN KENYA
Journal Title: European Journal of Business and Social Sciences - Year 2016, Vol 5, Issue 1
Abstract
The main objective of this study was to determine the influence of bricks and clicks model on performance of women-led community-based micro-enterprises in Kenya. The population for this study consisted of the employees and owners of WLCBMEs. The total target population was 781. A total of 257 respondents were used as the sample size for the study. Descriptive survey design was used in this study. Primary and secondary data was used. While self-administered questionnaire and interview guide was used to collect primary data, the study reviewed the previous evaluation reports to seek the secondary data on performance. The data collected was then analyzed by both descriptive and inferential statistical tools. Being that the current research was dealing with the influence study, the researcher therefore used regression model as a tool of analysis and the information generated was presented in form of tables. The findings indicated that there was a positive relationship between Bricks and Clicks model and organization performance. Consequently, the null hypothesis was rejected. The study concluded that Bricks and Clicks model has an effect on performance of WLCBMEs in Kenya and hence it should be embraced by the enterprises to maximize on the returns.
Authors and Affiliations
Pamela Awuor Ochieng’, Mike A. Iravo, George O. Orwa
Keywords
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