INFLUENCE OF CONSUMER'S AWARENESS ON ISLAMIC BANKING IN NAIROBI COUNTY, KENYA
Journal Title: European Journal of Business and Social Sciences - Year 2016, Vol 4, Issue 11
Abstract
The main aim of this study was to determine the influence of consumers’ awareness on Islamic banking in Nairobi County in Kenya. The study used a target population of 65,000 and a sample size of 196 respondents. Using descriptive research design and a questionnaire to collect the primary information, the study found out that that 64.3 percent of the respondent were aware of Islamic banking services. The findings also disclosed that the level of advertisements and promotions done by the banks are still very low in terms of creating awareness and families and friends still play a major part which may not be very effective. The study therefore recommended thatbanks offering Islamic Banking services should design a strategy and advertise more in order to attract potential customers.
Authors and Affiliations
Bare Sarbo| Department of Business Administration, School of Business Jomo Kenyatta University of Agriculture and Technology
Keywords
Related Articles
- EP ID EP10716
- DOI -
- Views 280
- Downloads 19
MICRO BUSINESSES – A FISCAL AND ACCOUNTING „TRAP†FOR THE TAX PAYER
The micro business is an economic category which constitutes a common practice in Romania. The majority among entities are categorized upon their foundation as micro businesses by the Registrar of Companies/Trade Regi...
DOES SOCIAL DYNAMICS LEAD TO THE DEVELOPMENT OF CRIMINAL TENDENCIES IN PESHAWAR, PAKISTAN?
The present study was concerned with exploring the various factors responsible for emergence of criminal attitudes in the adults in district Peshawar, Pakistan. Central Jail Peshawar was chosen as universe of the stud...
EFFECT OF TALENT RETENTION ON ORGANISATION PERFORMANCE IN COMPANIES LISTED IN NAIROBI SECURITIES EXCHANGE IN KENYA
Talent retention aims to take measures to encourage employees to remain in the organization for the maximum period of time. Talent turnover is harmful to a company's productivity because costs of attraction are high....
SUGGESTION OF SPECULATION SHARES PRICING MODEL TO LIMIT FINANCIAL MARKET CRISES
This study one of every few studies which have investigated speculation share pricing model. It shows speculations up to owning shares for short term and speculation up promising to own shares in future or get shares...
DETERMINANTS OF ADOPTION OF IMPROVED BIOMASS STOVE IN RURAL HOUSEHOLDS OF MUHAZI SECTOR IN RWAMAGANA DISTRICT
The adoption and continued use of improved biomass stoves in developing countries is of social, economic and environmental concern. Many of rural households use traditional stoves which have low energy efficiency leadi...