Influence of Exogenous Variables on the Fidelity Behavior of Customers of Very Small Enterprises in the Craft Sector
Journal Title: BEST : International Journal of Management, Information Technology and Engineering ( BEST : IJMITE ) - Year 2017, Vol 5, Issue 2
Abstract
Customer fidelity is of vital importance for all kinds of companies because it provides enough benefits for them. Such a policy appears more urgent due to the need of competitiveness on the market. However, some variables (change in social status of the customer, distance, rumor on the product and the morality of the company manager) are deemed to have negative influence on the overall behavior of fidelity. This study examines how these variables have a low chance to get the customer to absolute infidelity. In this line, a Likert-scale questionnaire was administered to 502 customers of verysmall ventures. The data collected indicate that rumor and morality do not have a significant influence on fidelity. Only distance and change in social status have a very limited possibility of inducing customer infidelity.
Authors and Affiliations
Adankanhounde Thierry Mahougnon
Keywords
Related Articles
- EP ID EP223715
- DOI -
- Views 158
- Downloads 0
Cost-Effective Mapping Using Multi-Stage Bargaining Technique
In current paper, we present an approach to cost effective mapping between Cloud Service Providers (CSPs) and Wireless Body Area Networks (WBANs). This approach is mainly based on resource distribution technique & price...
A Study on Welfare Measures Provided by Gestamp Automotive Chennai Private Limited
“Welfare”, it is the term derived from the French word, which means happiness or prosperity of the individuals. It Include anything that is done for the comfort and improvement of employees, and is provided over and abov...
Approximate Analytic Solution of a Cylindrical Imploding Shock Wave
Due to increasing interest in the problem of implosion, this problem is viewed as the necessary step in realizing thermonuclear fusion. The imploding cylindrical shock wave is included by a cylindrical piston converging...
Population Model with Cross-Diffusion with Double Nonlinearity
Considering the parabolic system of the two quasi linear equations, of the reaction-diffusion problem, of Kolmogorov- Fisher type was for biological population. The two-dimensional case and localization of wave solutions...
A Comparative Study on Internet Usage of Male and Female (with Special Reference to Palani Town)
Internet is a worldwide organization of computer network. It has created a revolution all over the globe in the field of exchange of ideas and information. In modern times internet has been used not only our personal lif...