Influence of Intentions on Buying Behaviour of Women towards Insurance Purchase: An Empirical Study
Journal Title: International Journal of Business and Management Invention - Year 2018, Vol 7, Issue 2
Abstract
Theintention of this paper is to contemplate the relationship between the independent parameters (attitude towards behaviour,subjective norms,perceived behavioural control, purchase intention and buying behaviour) on the buyingbehaviour of women customers towards insurances policies.To test the hypothesis, Structural Equation Modeling as well as the reliability and validity has been applied in this research paper with a sample size of 200.The research identifies that there was a significant influence of subjective normson insurance purchase intention of women, and that there was a significant influence of purchase intention on Insurance buying behaviour of women.The modern woman is trying hard to strike a balance between her personal and professional lives, and need to ensure themselves against all risks and vulnerabilities of their daily lives. This study tries to understand the buyingbehaviour, attitude and intention of these women towards insurance options.
Authors and Affiliations
Yashomandira Kharde, Dr. PrasadShivajirao Madan
Keywords
Related Articles
- EP ID EP399881
- DOI -
- Views 126
- Downloads 0
A Study on the Role of Organizational and Professional Commitment on the Employees Developmental and Feedbackseeking Behaviors (Case Study: Public Sector)
The current study is of correlational descriptive study based on the applied objective and the data collection procedure. The statistical population of the study includes the employees of the public sector whose number h...
Sustaining Power Of Rural & Agrarian Sector For Overall Growth Of India’s Human Development Index
Managing the linkages between agriculture, poverty and nutrition areas are as critical as we look towards providing with an opportunity to reach their full potential especially to children. The new agenda of sustainabili...
Skilling Students and Improving teaching Effectiveness through New Innovative Approaches
There are quite a few innovative approaches which the author has used with her students to improve the teaching effectiveness so that the teaching learning process gets further enhanced.Some of the approaches which the a...
Managing Changes Enhance Motivation through Contribution of PIBG in School Activities
Persatuan Ibu Bapa dan Guru (PIBG) is an association set up at each school in Malaysia based on the result of the Aziz Report announced in 1971. It is involved in helping the school plan and implement activities besides...
The Effects ofDisclosure Policies onthePerformance ofCompanies intheEnergy Secto
Disclosure of annual reports is necessary for every company as mandated by IFRS as it provides information to various stake holders to take effective investment decisions. This paper measured the extent of disclosuresmad...