INFLUENCE OF NEW MEDIA ON READING BEHAVIOUR AND CONSUMPTION PATTERNS AMONG COLLEGE STUDENTS IN COIMBATORE
Journal Title: International Journal of Library Science and Research (IJLSR) - Year 2017, Vol 7, Issue 2
Abstract
Reading is regarded as an indispensable tool isn the process of learning. As is well-known, in these times knowledge revolution, it has become imperative to be engaged in lifelong learning process. In this scenario, modern day students have a propensity to use new media that includes in its ambit, latest technology tools, devices and gadgets, notably the mobile phone, internet and other digital resources. Needless to say, these new age technologies have started changing the reading habits among young students. In the earlier times, students showed interest in Books and found them enjoyable but in their fascination for new things, they explore media in multiple forms and formats for learning and gaining more knowledge. In fact, we live in an era of information explosion. With privatization, Media has penetrated into newer areas of application with generous help and support from technological breakthroughs like the Internet, digital devices, Laptops, mobile telephony, data sciences for fast disseminating more information in the society. Thus, we witness that due to unimaginably faster advancements of technology, students have the opportunity as well as flexibility to consume varied media sources and access modern and innovative ideas in a continuous manner. The present study seeks to analyze the behavior and consumption patterns in New Media exhibited by students of select Arts colleges that are affiliated to Bharathiar University, Tamil Nadu.
Authors and Affiliations
KAVITHA A. K.
Keywords
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