INFLUENCE OF ONLINE JOURNALISM PLATFORMS ON NEWS ACCESS AND CHOICE IN SELECTED KENYAN UNIVERSITIES
Journal Title: European Journal of Business and Social Sciences - Year 2017, Vol 6, Issue 3
Abstract
Online journalism has enabled the speedy access and easy choice of informative, educative and entertaining news around the globe. This study sought to examine the extent to which online journalism has influenced news access and choice among students and staff members in selected Kenyan universities. The study employed descriptive research design. The target population of the study was 64,189 subjects comprising of 60,389 students and 3,800 staff members. Purposive sampling was used to sample four Kenyan universities. Random sampling was used to sample 358 students and 23 members of staff from the sampled universities. Data was collected using questionnaires. A pilot study was carried out among four universities that were not included in the actual study to establish reliability and validity of the research instruments. The researcher used Cronbach Alpha co-efficient to test reliability of the instruments. A reliability coefficient of 0.985 was obtained for the questionnaires. The data gathered was analyzed using descriptive statistics. Statistical Package for Social Sciences (SPSS) Version 17.0 was used for data analysis. The findings were presented in form of frequency tables. Online journalism’s provision of 24 hours news service, storage of news for later use, provision of timely comprehensive news and regular news notifications, to a large extent are the factors that influence online journalism audiences’ choice of news to access to read, watch or listen to. The study recommends that media practitioners and the government should develop the internet infrastructure; formulate ethical frameworks and policies to guide online journalism practice in Kenya. The study recommends that media industries increase investment in developing online journalism so as to be in a better position to attract more audiences. Universities, media industries and individual journalists should embrace digital journalism the earliest because there is a potential growth in the field of online journalism.
Authors and Affiliations
Dr. George Ngugi King’ara| Chairman Department of Communication and Media Studies, Kenyatta University, Zachary Njogu Waita| Associate Professor, Department of Arts and Humanities, Chuka University, Kenya
Keywords
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