INFLUENCE OF REFERENCE GROUP INDICATORS TO THE IMAGE OF MODERN RETAIL (CASE IN INDONESIA)
Journal Title: Junior Scientific Researcher - Year 2018, Vol 4, Issue 2
Abstract
This study aims to analyze the influence of the reference group to the image of modern retail in Medan. The research population is modern retail consumers in Medan.The samples in this study were consumers who shop at Indomaret, Alfa Mart and Alfa Midi modern retailers in Medan City, Indonesia and tthe sample size obtained was 204 by the fraction sample method. This study analysis uses a Structural Equation Modeling (SEM). The results concluded that the reference group has a significant effect on the modern retail images.
Authors and Affiliations
Sugito Sugito, Arlina Nurbaity Lubis, Endang Sulistya Rini, Yeni Absah
Keywords
Related Articles
- EP ID EP550966
- DOI -
- Views 94
- Downloads 0
INFLUENCE OF REFERENCE GROUP INDICATORS TO THE IMAGE OF MODERN RETAIL (CASE IN INDONESIA)
This study aims to analyze the influence of the reference group to the image of modern retail in Medan. The research population is modern retail consumers in Medan.The samples in this study were consumers who shop at Ind...
THE INFLUENCE OF EMOTIONAL INTELLIGENCE ON THE PERFORMANCE OF HEALTH DEPARTMENT OFFICERS OF DELI SERDANG REGENCY
Employee performance is the responsibility of employees to their work and the results achieved by the employees in performing the job given to them either in quantity or quality within a certain time. The goals of employ...
Monograph review: CREATIVE INDRUSTRY OF SELECTED HANDICRAFTS IN EASTERN SLOVAKIA
Monograph review: CREATIVE INDRUSTRY OF SELECTED HANDICRAFTS IN EASTERN SLOVAKIA
MANAGEMENT OF THE CREATION PROCESS - ESSENTIAL COMPONENT OF MANAGEMENT OF HUMAN RESOURCES IN CULTURAL INSTITUTIONS
Important in terms of culture is how to manage because it can bring many benefits, from spiritual to material. In cultural institutions, human resources are trained in the creative process. In this context, we can speak...
STUDY ON THE EFFECT OF LEADERSHIP STYLE, REWARD SYSTEMS, AND WORKING CONDITIONS ON EMPLOYEE WORK PERFORMANCE (CASE STUDY OF THE STATE PLANTATION OF MERBAU PAGAR, INDONESIA)
The purpose of this study was to observe the influence of leadership style, reward system, working conditions on the work performance of employees of The State Plantation of Merbau Pagar, Indonesia. The samples obtained...