INFLUENCE OF SERVICE QUALITY, CUSTOMER SATISFACTION AND PERFORMANCE OF ORGANISED RETAIL STORES IN MADURAI
Journal Title: PARIPEX-Indian Journal of Research - Year 2017, Vol 6, Issue 10
Abstract
The purpose of this study is to find out the influence of service quality, customer satisfaction and their effective performance of organized retail stores in Madurai. Retail stores are not funded by the government, but fully funded by the private entities. The application of service quality in organized retail store is becoming more important in service arena. The study needs to assist the organized retail store authorities and stakeholders to create decisions with regards to the effectiveness of their service qualities. The results suggest that the 'service quality' is slightly unsatisfactory to the customers and needs further attention.
Authors and Affiliations
S. Saravana Kumar, Dr. N. Rajasekar
Keywords
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