INFLUENCE OF SOCIAL MEDIA USAGE ON NEWS CONSUMPTION AMONG UNDERGRADUATES IN ILORIN
Journal Title: WUKARI INTERNATIONAL STUDIES JOURNAL - Year 2023, Vol 7, Issue 4
Abstract
This study exploresthe influence of social media on news consumption patterns among undergraduates in Kwara State University, Malete, and the University of Ilorin. Employing a descriptive survey methodology, the study addressed issues regarding the extent of social media usage for news consumption, motivations for using social media for news, and factors influencing news consumption through these platforms. Existing studies have focused mainly on social media usage and its impact on political participation, socialization, and academic performance. Consequently, a gap is observed in the existing literature concerning the magnitude of social media utilization and its impact on the news consumption patterns of undergraduates in Ilorin. This research is framed within the foundational principles of the Uses and Gratifications Theory. The results elucidate the noteworthy influence of social media on the news consumption behaviors of undergraduates in the designated universities. WhatsApp and Instagram emerged as the most frequently used platforms for news consumption. Motives for using social media for news ranged from seeking relevant information to social interaction and staying updated on news. Students displayed a considerable dedication of time, with over half of respondents spending five hours or more on social media for news consumption. Factors influencing news consumption on social media encompassed digital literacy, demographics, and news credibility. This study underscores the need for media literacy programmes within educational institutions to empower students to critically evaluate news content on social media. It also suggests the importance of raising awareness about responsible social media usage. Diversification of news sources and promotion of credible news outlets can contribute to a well-rounded news consumption experience for students.
Authors and Affiliations
VICTOR OLUSEGUN BABATUNDE, OLUWAJUWONLO EMMANUEL AYANWALE
Keywords
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