INFLUENCE OF SOCIAL SIGNALS ON SITE RATINGS
Journal Title: Інтелект ХХІ - Year 2018, Vol 1, Issue
Abstract
The article analyzes the use of Internet social platforms by users. The author investigates the influence of social signals on the visibility of the site on the Internet. The study found that for online stores in Ukraine there is no correlation between the social activity and the visibility of their sites, and for the Internet-shops in the USA such a connection is tight. The structure of traffic from social networks to the sites of online stores of Ukraine and the United States was analysed. In the research the indicator «traffic relevance» was introduced. This indicator shows the ratio of the structure of traffic from social networks to the site with the popularity of such social networks within the country. The research revealed that the marketing activities of online stores in Ukraine regarding the promotion of sites in social networks are more in line with user preferences than the marketing activities of online stores in the United States. An analysis of the overall structure of traffic found that online stores in Ukraine have three times more traffic from paid sources and twice less direct traffic than US online stores.
Authors and Affiliations
O. Belz
Keywords
Related Articles
- EP ID EP575160
- DOI -
- Views 136
- Downloads 0
ВПЛИВ ПОДАТКОВОЇ ДЕТЕРМІНАНТИ НА ТІНІЗАЦІЮ НАЦІОНАЛЬНОЇ ЕКОНОМІКИ
У статті розглянуто вплив податкового навантаження на тінізацію національної економіки на міжнародному рівні. Акцентовано увагу на поліваріантності фіскальних оптимумів Лаффера та здійснено порівняння податкового наванта...
CRYPTOCURRENCY: DEVELOPMENT POSSIBILITIES OR THREAT OF SHADOWING TO UKRAINE
The article considers the conditions of market cryptocurrency genesis to explain the reasons for the creation and use of alternatives to traditional systems of payment. Determined that cryptocurrency is an innovation in...
PLACE OF THE INDUSTRIAL COMPLEX IN THE NATIONAL ECONOMY
The article studies present-day importance and place of an industrial complex in the national economy. It is substantiated that industrial complex is the core of national economy and factor of providing its qualitative g...
FORMATION OF THE MODEL OF PEST-FACTORS OF RESTAURANT BUSINESS ENTERPRISES
The article analyzes the influence of environmental factors on the development of the restaurant industry in Ukraine. The main obstacles that negatively affect the development of the restaurant business are considered. I...
ОРГАНІЗАЦІЙНІ ФОРМИ МІЖУНІВЕРСИТЕТСЬКОЇ СПІВПРАЦІ У СТРУКТУРІ ВИЩОЇ ОСВІТИ
У статті розкрито особливості функціонування освітніх ТНК на глобальному ринку послуг. Дано оцінку новим організаційним формам міжнародної співпраці у структурі вищої освіти та визначено позитивні й негативні сторони її...