Influence of Tax Saving Mitigation Strategies on Financial Performance of Flower Firms in Naivasha, Kenya

Journal Title: IOSR Journal of Humanities and Social Science - Year 2018, Vol 23, Issue 3

Abstract

Tax expense is a significant cost to organizations. Organizations all over the world adopt tax planning strategies targeted at minimizing their tax liability without adversely affecting the overall financial liquidity of the firm. Thus, this study empirically examined the influence of tax mitigation strategies on financial performance of flower firms in Naivasha. The study specifically sought to establish the influence of tax incentives on financial performance of flower firms. The study was based on Agency Theory of Tax Incentive. The researcher used descriptive research method. The target populations of this study were 37 finance officers from the 37 firms operating in Naivasha. Census survey was employed. Data collections were done through use of questionnaires and were tested for validity and reliability. The collected data was analyzed using statistical package for social sciences (SPSS). Data was analyzed using descriptive statistics and inferential statistics and was presented in tables and figures. Findings indicated that tax incentives had a significant influence on financial performance. From the findings the researcher concluded that tax incentive utilization has significantly influences the financial performance of flower firms. The study recommended that flower firms’ management should adopt measures that help them utilize tax incentives given by the government.

Authors and Affiliations

Mary Waruguru Kibari, Antony Wahome

Keywords

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  • EP ID EP418077
  • DOI 10.9790/0837-2303024754.
  • Views 75
  • Downloads 0

How To Cite

Mary Waruguru Kibari, Antony Wahome (2018). Influence of Tax Saving Mitigation Strategies on Financial Performance of Flower Firms in Naivasha, Kenya. IOSR Journal of Humanities and Social Science, 23(3), 47-54. https://europub.co.uk/articles/-A-418077