Influences of Brand Image on Brand Equity and Brand Loyalty in case of Mongolian Banking Sector
Journal Title: Invention Journal of Research Technology in Engineering & Management - Year 2018, Vol 2, Issue 6
Abstract
In 21th century’s competitive business environment, commercial organizations need to get advantage compared to competitors in order to survive. Because customer intention is changed always by result of competition. In contrast, Service business is high availability of copying from each other’s and to keep advantage is very difficult. Commercial Banks offer financial services or loans, credit savings, checking accounts for companies and individuals. Therefore, Strong brand image is most essential in the differentiating bank and adding value on customer service. Data was collected from 230 customers who live in Mongolia by online survey and analyzed using SPSS 21 software. Research purpose focused to investigate influences of brand image on brand loyalty and brand equity. The findings show bank brand image positive influences on brand image and brand loyalty
Authors and Affiliations
Tamiraa Munkhbat
Keywords
Related Articles
- EP ID EP339586
- DOI -
- Views 141
- Downloads 0
Development Issues and Problems of Selected Agency in Sorsogon, An investigative study
The study venture on the developing issues and problems of selected agency in the province of Sorsogon with an end-view of identifying solution towards achieving effective delivery of services to the public. The agencies...
Novel Hydrothermal synthesis and characteristics of thin films V2O5@TeO2 with CTAB for detection of NO2 gas
Novel thin films V2O5 @TeO2 prepared with hexadecyl trimethyl ammonium bromide (CTAB) by hydrothermal method at (160oC) were fabricated successfully on glass substrates. Also, used as the parameters to control morphology...
A Brief History of Computation's in Portugal
A history of the great development of information technology in the twentieth century, at a global level. The story of the emergence and development of information technology in Portugal, also in the twentieth century, i...
Advanced Stability Analysis of Control Systems with Variable Parameters
The purpose of the current research is to advance further the D-Partitioning method and emphasize on its practical application. It has the objective to clarify it in a user friendly manner in order to simplify its implem...
Directorate General of Commercial Intelligence and Statistics
This study focuses on the ministry of Commerce, Government of India’s organization namely The Directorate General of Commercial Intelligence and Statistics (DGCI&S), Kolkata which collects, compiles and disseminates Indi...