Influencing Factors of Second-Hand Platform Trading in C2C E-commerce
Journal Title: Journal of Intelligent Management Decision - Year 2023, Vol 2, Issue 1
Abstract
Due to COVID-19, the trade and circulation of second-hand goods grew rapidly in the past three years, bringing new opportunities to online second-hand Consumer to Consumer (C2C) trading platform. This paper aimed to study the influencing factors of the platform by constructing a questionnaire based on willingness degree influencing factors in probit model. This paper designed analysis framework of influencing factors and variables, including information acquisition before commodity transaction, communication and consultation during transaction, service after transaction, and user's personal characteristics. Then this paper constructed a binary discrete probit model, with consumers on the platform considered as survey objects. Finally, this paper summarized key influencing factors of the C2C platform based on analysis results of the questionnaire, and put forward measures and suggestions to improve the operating efficiency and performance of the platform.
Authors and Affiliations
Lele Wang, Hao Sun
Keywords
Related Articles
- EP ID EP752349
- DOI https://doi.org/10.56578/jimd020103
- Views 20
- Downloads 0
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