Influential Factors Affecting Customer Loyalty among BTPN Jenius Mobile Banking User’s Factors
Journal Title: Journal of Economics, Finance and Management Studies - Year 2023, Vol 6, Issue 10
Abstract
Study This aim For now influence Trust Customer, Perception Convenience Use and Perception Security to Loyalty Customers of BTPN Jenius mobile banking users. Research design carried out that is study quantitative with method associative. Population study this is BTPN Jenius mobile banking users, meanwhile technique sample use purposive sampling sample with amount respondents as many as 100 people. Analytical tools used namely SPSS version 26. Results from study This show that Trust Customer, Perception Convenience Use and Perception Security influential positive and significant to Loyalty Jenius BTPN mobile banking customers.
Authors and Affiliations
Suharyanto, Rima Syafia, Saripudin
Keywords
Related Articles
- EP ID EP727591
- DOI 10.47191/jefms/v6-i10-09
- Views 43
- Downloads 0
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