Information and Marketing Competency of Malaysian Firms Exporting to Asian Markets
Journal Title: International Journal of Business & Management Science - Year 2009, Vol 2, Issue 1
Abstract
Malaysian firms have often been advised to increase trade relations with fellow ASEAN nations. This paper reports the findings of a study involving seventy two firms that have ventured into ASEAN markets, namely Thailand, Indonesia, Philippines, Myanmar and Vietnam. The data were collected via mail survey. Four major sources of export-related identified were government and commercial sources, SMI agencies, personal sources and international research agencies. The findings reports that personal sources are significantly related to the enhancement of all the five marketing competencies. The government and commercial association sources are also significantly related to the enhancement of all but one of the five marketing competencies. The SMI agencies and international research agencies do not contribute to the enhancement of the five marketing competency.
Authors and Affiliations
Osman Mohamad, T Ramayah , Ng Soon
Keywords
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