INFORMATION ENVIRONMENT OF INTERNATIONAL MARKETING
Journal Title: Науковий вісник Ужгородського національного університету. Серія: Міжнародні економічні відносини та світове господарство - Year 2018, Vol 20, Issue 3
Abstract
Definitely the concept of the information environment, its main components and the conditions for its use in international marketing activities. It is determined that the information support allows optimizing the formation of marketing programs and making managerial decisions, implementing a strategy of active influence on the formation of market demand and sales promotion, constructing a market, and also carrying out an information attack on certain market segments. The necessity of creating a full-fledged marketing information system of the company, which is one of the important conditions for ensuring effective implementation of its international marketing activities, is grounded. The main types of information networks of a global nature are described and used in the process of organizing the international marketing activities of the company.
Authors and Affiliations
A. V. Shevchenko, А. А. Putintseva
Keywords
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- EP ID EP672721
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