INFORMATION GATHERINGNATURE ON DIGITAL SHOPPING AMONG ONLINE SHOPPERS IN CHENNAI: AN ANALYTICAL STUDY
Journal Title: International Journal of Retail Management and Research (IJRMR) - Year 2017, Vol 7, Issue 1
Abstract
Today, online shopping and e-business gaining momentum, there exists necessity in providing the product information in digital form. The online shoppers were keen in gathering information before procuring the items. Apparel shopping was primarily need based. Information gathering nature of youth in Chennai were considered based on the awareness of shopping web sites, internet and visiting physical store before buying online. About 175 questionnaires were distributed randomly during their visit to the mall, of which 143 were responded. The response rate seems to be 81.7%. The social media has been indicated as first preference of information gathering nature among the respondents. It is followed by word of mouth and print & TV media. Email links were indicated as least preference. The internet usage also helps in information gathering nature on digital shopping among online shoppers. Information, entertainment and social media were the first three preferences by the respondents. In this study, the respondents visiting physical store before buying online have been analysed. The respondents use to visit the physical stores before buying online for checking the price followed by feel and quality of the garment.
Authors and Affiliations
MOHANRAJ . P, GOPALAKRISHNAN . S
Keywords
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