Information quality, homophily, and risk propensity: Consumer responses to online hotel reviews
Journal Title: Journal of Economics, Business, & Accountancy Ventura - Year 2015, Vol 18, Issue 2
Abstract
Searching through online review sites becomes an alternative for consumers to obtain product information. The efficiency and effectiveness in finding quality information on the online review sites contributes to the popularity of online review sites among consumers at the moment. There are some previous studies discussing consumer trust on hotels being reviewed on online review sites, but the roles of information quality, homophily, and consumer risk propensity as antecedents of trust and online purchase intention are still questionable. The purpose of this study is to investigate how information quality, homophily, and consumer risk propensity affect consumer trust on hotels being reviewed on online review sites and on intention to make a reservation. A survey involving 430 young travelers from 16 countries was conducted in popular tourist destination. Results confirm that information quality influences consumers’ trust on hotel being reviewed and intention to make reservation. Moreover, consumer online trust is also found to affect intention to make reservation.
Authors and Affiliations
Sony Kusumasondjaja
Keywords
Related Articles
- EP ID EP473472
- DOI 10.14414/jebav.v18i2.451
- Views 67
- Downloads 0
Personality profile of successful entrepreneurs
Working as entrepreneurs has become popular in Indonesia in recent years. The reason is not only they are deemed to be as a hero by the society, but also they are seen as an alternative career by young generation. This i...
An empirical evidence of ethical climate index in rural banks from Board of Directors Perspective
The existence of the common image that the management of the rural bank is not yet professional because of some unethical practices are still happening. Rural bank that is well known for Indonesian people since its targ...
The effect of audit firm tenure in artificial rotation on audit quality
This study aimed to examine the effect of auditor tenure in artificial rotation on audit quality. Tenure shows the relationship between the audit firms and a client that is measured in years. Artificial rotation of audit...
The causal relationship of business innovation training and development, and job satisfaction of SME manufacturing in Palembang
The aim of this research is to explore causal relationship among business innova-tion, training and development, and job satisfaction of micro and small manufactur-ing enterprises managers in Palembang city South Sumater...
The Islamic Capital Market Response to the Real Earnings Management
This study aims to prove the effect of the company's status, i.e membership on the Islamic capital market and the status as suspect firm, as a determinant of real earnings management (REM). REM is conducted by abnormally...