Information seeking behaviour and purchasing decision: case study in digital cameras
Journal Title: EAI Endorsed Transactions on Industrial Networks and Intelligent Systems - Year 2015, Vol 2, Issue 3
Abstract
This case study explores the information seeking behaviour of digital camera consumers based on Assael’s consumer information acquisition and processing model. 135 responses were received from potential target group who had purchased or was planning to purchase digital cameras. Findings show that respondents who had not purchased digital camera before tended to seek for related information and generally spent more time on the search. Motivation of information seeking triggered by risk and uncertainty is also supported by resulting data .Significant difference was found in information seeking and time spent on the search based on different education attainment and income level of consumers. These results give hints to promoters to outline strategies for capturing potential customers based on their information seeking behaviour, as well as highlight informational supports that could be provided by relevant information agencies such as consumer councils and public libraries.
Authors and Affiliations
Agnes W. Y. Chan, Eddie H. T. Ko, Eric M. Y. Ho, Dickson K. W. Chiu, Elza Y. L. Chan
Keywords
Related Articles
- EP ID EP46023
- DOI http://dx.doi.org/10.4108/inis.2.3.e3
- Views 472
- Downloads 0
A Fast Discrete Event Simulation Model for Queueing Network Systems
Based on Lindley's recursive equations for G/G/1 systems, this paper proposes a Fast Discrete Event Simulation (FDES) model for queueing networks. Equations for multiplexer and de-multiplexer elements are presented, whic...
Eigenvalue-based Detection Techniques Using Finite Dimensional Complex Random Matrix Theory: A Review
Detection of primary users without requiring information of signal is of great importance in spectrum sensing (SS) in Cognitive Radio. Therefore, in recent years, eigenvalue based spectrum sensing algorithms are under th...
Fundamental Approach for Analysis of Dynamic Characteristics of Fixtures
Present work is aimed at research of locating and clamping process of prismatic parts in fixtures during the machining on drilling-milling-boring machines. The fundamental approach for developing mathematical modeling of...
Comparative Study on Power Gating Techniques for Lower Power Delay Product, Smaller Power Loss, Faster Wakeup Time
The power gating is one of the most popular reduction leakage techniques. We make comparison among various power gating schemes in terms of power delay product, energy loss, and wake-up time using the 45-nm Predictive Te...
Cloud Based Mobile Network Sharing: A New Model
The tradition network sharing models on existing mobile architecture is a challenging for the mobile operator to cope the future competitive market while increasing average revenue per user. In fact, to sustain the futur...