Information seeking behaviour and purchasing decision: case study in digital cameras
Journal Title: EAI Endorsed Transactions on Industrial Networks and Intelligent Systems - Year 2015, Vol 2, Issue 3
Abstract
This case study explores the information seeking behaviour of digital camera consumers based on Assael’s consumer information acquisition and processing model. 135 responses were received from potential target group who had purchased or was planning to purchase digital cameras. Findings show that respondents who had not purchased digital camera before tended to seek for related information and generally spent more time on the search. Motivation of information seeking triggered by risk and uncertainty is also supported by resulting data .Significant difference was found in information seeking and time spent on the search based on different education attainment and income level of consumers. These results give hints to promoters to outline strategies for capturing potential customers based on their information seeking behaviour, as well as highlight informational supports that could be provided by relevant information agencies such as consumer councils and public libraries.
Authors and Affiliations
Agnes W. Y. Chan, Eddie H. T. Ko, Eric M. Y. Ho, Dickson K. W. Chiu, Elza Y. L. Chan
Keywords
Related Articles
- EP ID EP46023
- DOI http://dx.doi.org/10.4108/inis.2.3.e3
- Views 470
- Downloads 0
Security-Reliability Analysis of Multi-hop LEACH Protocol with Fountain Codes and Cooperative Jamming
In this paper, we investigate trade-off between security and reliability of Fountain codes (FCs) based low-energy adaptive clustering hierarchy (LEACH) networks, where the encoded packets are sent to the destination by u...
Towards an augmented reality guiding system for assisted indoor remote vehicle navigation
Scientific facilities usually require the use of vehicles controlled remotely by an operator relying on the information provided by a camera. However, the operator lacks of depth perception, which makes difficult the nav...
A Research on Mobile Cloud Computing and Future Trends
With an exploding growth of the mobile applications and emerging of cloud computing, mobile cloud computing (MCC) has become a potential technology for mobile services. MCC is the combination of cloud computing, mobile c...
Securing Smart Grid In-Network Aggregation through False Data Detection
Existing prevention-based secure in-network data aggregation schemes for the smart grids cannot e ectively detect accidental errors and falsified data injected by malfunctioning or compromised meters. In this work, we de...
Cooperative Spectrum-Sharing with Two-Way AF Relaying in the Presence of Direct Communications
In this paper, we investigate a three-phase two-way (TW) amplify-and-forward (AF) relaying for cognitive radio networks. By utilizing the direct communications, the end user can employ diversity combining techniques, i.e...