INNOVATING WITH THE MATRIX GUT APPLIED IN ONE PLATFORM OF SERVICES
Journal Title: European Journal of Business and Social Sciences - Year 2017, Vol 5, Issue 10
Abstract
This study is based on the Contingency Theory and has the purpose to assess the employment of the GUT Matrix in a microbusiness enterprise of technical assistance services, operating in the city of Porto Velho, state of Rondônia, in the Brazilian Amazon. It considers the internal and external aspects of the said enterprise, in order to place it in line with the GUT matrix, appointing the valid characteristics and proposing the required innovation, in view of the assessment made. The methodology adopted was that of Case Study and the usual procedures applied to quali-quantitative research, as recommended by Oliveira (2011). The data collection involved a theoretical review, in loco visits and interview with the owner of the microbusiness enterprise. The SWOT Matrix was applied as an auxiliary tool in the process. As a result, it was observed that the enterprise presented problems that demanded immediate action, in order to avoid the worsening of the situation, in the short term. In this context, it was used the SWOT Matrix to identify the problems and the GUT Matrix to detect the priority scale to find an innovative solution. The innovation suggested to solve the most severe problems was the adoption of a reverse logistics’ policy, which will demand the removal of all stored goods to their original place, in order to have a sustainable destination for them and, in turn, generate profits for the enterprise from the selling of these electronic raw materials. This research may serve for those interested in innovation and employment of the GUT Matrix, as for those involved in the studied subject matter.
Authors and Affiliations
Lorena Luana Matos de Oliveira| Student in the Undergraduate Course of Administration at the Federal University of Rondônia (UNIR), Brazil, Dr. Flávio de São Pedro Filho| Doctor in Administration from the University of São Paulo (USP). Professor and Researcher at UNIR. Coordinator of UNIR’s Research Group on Management of Innovation and Technology (GEITEC). Participant of the Post-Doctoral Program in Management at the University of Beira Interior, Covilhã, Portugal, http://www. ejbss. com/Data/Sites/1/vol5no10january2017/ejbss-1837-17-innovatingwiththematrix. pdf| PhD in Management from the University of Beira Interior, Covilhã, Portugal. Academic Advisor on the Post-Doctoral Program in Management at the University of Beira Interior, Covilhã, Portugal, Dr. Janilene Vasconcelos de Melo| Doctor in Administration from the Federal University of Rio Grande do Sul (UFRGS). Teacher and Researcher at the Federal University of Rondonia (UNIR), Sâmia Laise Manthey Benevides| student of the Master's Graduate Program in Business Administration from the Federal University of Rondônia. CAPES scholarship holder. Member of Geitec, Brazil
Keywords
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