Innovation and Technology of Coconut Sugar Small and Medium Enterprises (SMEs) in Thailand 4.0 Era
Journal Title: Polish Journal of Management Studies - Year 2019, Vol 19, Issue 2
Abstract
The objective of this research is to study the causal factors influencing the innovation and technology of small and medium enterprises (SMEs) producing coconut sugar in Samut Songkhram province in Thailand 4.0 era. This research adopted mixed methods approach, which includes qualitative research through in-depth interviews and quantitative research through data collection using questionnaire. The sample group are 395 people determined using cluster random sampling. The data are analysed through Structural Equation Modeling: SEM and interviews with focus group to confirm the result of the research. It was found that Thailand 4.0 policy and leadership variables have direct positive effect on innovation and technology of coconut sugar SMEs and technology has direct positive effect on SMEs competitiveness. Apart from these, it was found that Thailand 4.0 policy and leadership have indirect positive effects on the competitiveness through innovation and technology where all the influential variables have statistical significance.<br/><br/>
Authors and Affiliations
Pisit Potjanajaruwit, Prateep Wajeetongratana, Auemporn Dhienhirun
Keywords
Related Articles
- EP ID EP600008
- DOI 10.17512/pjms.2019.19.2.26
- Views 58
- Downloads 0
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