INNOVATION IN BUSINESS TO FAMILY AGRICULTURAL IN AMAZON: ONE STRATEGY FOR COMPETITIVENESS
Journal Title: European Journal of Business and Social Sciences - Year 2015, Vol 4, Issue 1
Abstract
This work aims to study strategies of competiveness in farming agriculture with sustainability. The research has support on Theory U in order to generate elements to support the results. It has a qualitative nature, prepared through the Content Analysis Method, supported by bibliographical sources, to face empirically the strategy required to the sustainability with focus on competitive advantage. It is based upon three specific objectives, to raise the basic competitive strategies to the familiar farming activities (1), analyze the operability the strategies found in face of the perspectives of sustainability (2), and to structure subsides to the required innovation in socio-environmental sustainability with focus on family farming (3). Therefore, it is possible to conclude that the adaptation of generators models of competitive advantage according to the theoretical concepts of Triple Bottom Line can direct the consecution of sustainable competitive advantages to the familiar farming activity.
Authors and Affiliations
Alex Rotta Romani. | Member of the Research Group in Management of Innovation and Technology (GEITEC/UNIR), Brazil. Master´s student of the Post-Graduation Program in Administration at the Federal University of Rondônia (UNIR). Is CAPES scholar. Brasil. E-mail: alexromani_1601@hotmail.com, Dr. Flávio de São Pedro Filho. | Ph.D. in Administration by USP, Brazil. Is Coordinator of the Research Group in Management of Innovation and Technology (GEITEC/UNIR). Professor and Researcher of the Post-Graduation Program in Management of the Federal University of Rondônia - UNIR E-mail: flavio1954@gmail.com, Jeoval Batista da Silva. | Member of the Research Group in Management of Innovation and Technology (GEITEC/UNIR), Brazil. Master´s student of the Post-Graduation Program in Administration at the Federal University of Rondônia (UNIR). E-mail: jeovalbs@gmail.com, Dr. Janilene Vasconcelos de Melo. | Ph.D. in Administration by UFRGS, Brazil. Is Professor of Environmental Accounting at the Federal University of Rondônia, Brazil. E-mail: janilene18@gmail.com
Keywords
Related Articles
- EP ID EP10578
- DOI -
- Views 316
- Downloads 11
EFFECTS OF CORPORATE GOVERNANCE ON CORPORATE SOCIAL AND ENVIRONMENTAL DISCLOSURE AMONG LISTED FIRMS IN NIGERIA
This study examined the effects of corporate governance (CG) mechanisms on corporate social and environmental disclosure (CSED) among firms listed on the Nigerian Stock Exchange. Forty firms were selected for the stu...
PHYSICAL AND SPIRITUAL PURITY AS BASIS FOR HEALING AND HOLINESS IN MARK 7:1-7
This paper explores the significance of purity for healing and health. Despite all the exploits that the world has witnessed in the field of science and technology, sicknesses and diseases still pose a serious threat...
COUNTER-CYCLICAL FISCAL POLICY IN VIETNAM: THEORY, EVIDENCE AND POLICY RECOMMENDATION
A sound fiscal policy could determine long-term development of a country. Developing countries normally pursue pro-cyclical fiscal policy while advanced ones have better conditions to adapt a more counter-cyclical one...
GLOBAL COMPETITIVENESS, HUMAN CAPITAL DEVELOPMENT AND NIGERIA’S VISION 202020
This work assesses the state of human capital development in Nigeria with a view to determining the extent to which it can support the Nigerian manufacturing sector in achieving the objectives established for it by th...
CONCEPT, REGULATIONS AND INSTITUTIONAL ISSUES OF IPSAS: A CRITICAL REVIEW
Globalization spawns a historical revolution and inevitably influences the accounting sector. As a result, harmonization of national accounting systems meets with success under globalization. Accounting...