INNOVATION IN BUSINESS TO FAMILY AGRICULTURAL IN AMAZON: ONE STRATEGY FOR COMPETITIVENESS
Journal Title: European Journal of Business and Social Sciences - Year 2015, Vol 4, Issue 1
Abstract
This work aims to study strategies of competiveness in farming agriculture with sustainability. The research has support on Theory U in order to generate elements to support the results. It has a qualitative nature, prepared through the Content Analysis Method, supported by bibliographical sources, to face empirically the strategy required to the sustainability with focus on competitive advantage. It is based upon three specific objectives, to raise the basic competitive strategies to the familiar farming activities (1), analyze the operability the strategies found in face of the perspectives of sustainability (2), and to structure subsides to the required innovation in socio-environmental sustainability with focus on family farming (3). Therefore, it is possible to conclude that the adaptation of generators models of competitive advantage according to the theoretical concepts of Triple Bottom Line can direct the consecution of sustainable competitive advantages to the familiar farming activity.
Authors and Affiliations
Alex Rotta Romani. | Member of the Research Group in Management of Innovation and Technology (GEITEC/UNIR), Brazil. Master´s student of the Post-Graduation Program in Administration at the Federal University of Rondônia (UNIR). Is CAPES scholar. Brasil. E-mail: alexromani_1601@hotmail.com, Dr. Flávio de São Pedro Filho. | Ph.D. in Administration by USP, Brazil. Is Coordinator of the Research Group in Management of Innovation and Technology (GEITEC/UNIR). Professor and Researcher of the Post-Graduation Program in Management of the Federal University of Rondônia - UNIR E-mail: flavio1954@gmail.com, Jeoval Batista da Silva. | Member of the Research Group in Management of Innovation and Technology (GEITEC/UNIR), Brazil. Master´s student of the Post-Graduation Program in Administration at the Federal University of Rondônia (UNIR). E-mail: jeovalbs@gmail.com, Dr. Janilene Vasconcelos de Melo. | Ph.D. in Administration by UFRGS, Brazil. Is Professor of Environmental Accounting at the Federal University of Rondônia, Brazil. E-mail: janilene18@gmail.com
Keywords
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