Innovations in Marketing: Imagographic Market Segmentation of Tourist Services
Journal Title: Проблеми економіки - Year 2010, Vol 2010, Issue 3
Abstract
The analysis of existent experience of segmenting of tourist services and possibility of application of the innovative marketing going is carried out near segmenting with the use of imagografic of variable and technology of mythology design in the process of selection of groups of users.
Authors and Affiliations
Yelena Reshetnyak
Keywords
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