Innovative Agro-food Technologies Implementation through Instructional Communication Mechanisms
Journal Title: Annals of "Dunarea de Jos" University - Fascicle I. Economics and Applied Informatics - Year 2012, Vol 1, Issue 1
Abstract
The current research represents the valorization of the dissemination the design framework of an interdisciplinary area of research, validated through SPAS European FP6 project and a national BIOSIG- PN2 and has as objective to channel communication on target market, through personalized solution of instructional communication mechanisms. The main objective of the national research grant being the implementation of innovative biotechnology on agro-food market, in order to improve the fish diet’s benefits, the prospects must be provided with valuable explicit information. This paper is about the commitment to embedding the actual consumer experience from PN2 fish market research and agro-food agents’ capitalization knowledge behavior from SPAS virtual platform, through designing the adequate communication framework, in order to support and accelerate the implementation of the innovation biotechnology, through improving the target market experience. The projected solution is mainly concerning to offer adequate solutions to insure against current consumers fragilities, but we also underline the vulnerabilities of the whole agro food value chain, in terms of communication strategy, which is lacking of adequate common interest coordination. The current research solution is regarding the rising awareness about the translation from consumer preferences to perceived detriment by integrating previous validated solution of agro food market analysis.
Authors and Affiliations
Gianita BLEOJU
Keywords
Related Articles
- EP ID EP108678
- DOI -
- Views 136
- Downloads 0
Cash Flow Analysis on the Example Cormans Ltd. Galati
Finding appropriate ways to use cash flows to achieve financial diagnosis is one of the hardest tasks for financial analysts. Literature stressed the advantages for financial diagnosis users, when using flow information,...
Analysis of the Behavior Mergermarket in the Conditions the Financial Crisis
This paper presents the first results of a research project which has the aims to identify the problems appearing during the preparation of mergers in compliance with valid Czech regulations and to analyze economic cause...
American Depression Impact on Economical Relations between European Union and United States of America
The world economic crisis is a system crisis that has deep implications on country groups. For the developed countries the crisis means the diminishing of the economic increase rhythm, reduction of new work places creati...
Brand Mentions in Social Media as a Key Performance Indicator in the German Fast Moving Consumer Goods Industry
This research aims to explore correlations between consumer-generated social media activity and the level of sales of German brands from the fast moving consumer goods industry. In particular, the objective was to examin...
The Macroeconomic Outlook and the Impact of the Global Crisis in the Euro Area
This paper provides general analysis and evolution of macroeconomic and financial indicators in the euro area, during the recent crisis 2008-2009. The financial market turmoil that began in 2007 led to a severe global ec...