INNOVATIVE ASPECTS OF EXPERIENTIAL MARKETING IN THE SPHERE OF TOURIST SERVICES
Journal Title: Інфраструктура ринку - Year 2018, Vol 21, Issue
Abstract
The article considers the features of innovation aspects of the use of marketing impressions at the enterprises of the tourist services. It is determined that the marketing of impressions is a consequence of market development, economy, competition and the like. The emphasis is on the need to determine the realities of modern marketing impressions that clarify the principles and philosophy of classical marketing.
Authors and Affiliations
S. A. Yaromich, T. M. Lakhtionova, O. O. Popel’
Keywords
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- EP ID EP656598
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