INNOVATIVE DEVELOPMENT OF INSURANCE ACTIVITY AS BASIS FOR INCREASING ITS EFFICIENCY
Journal Title: Вісник Київського національного університету імені Тараса Шевченка. Економіка. - Year 2015, Vol 3, Issue 168
Abstract
The essence and place of innovation as a factor of insurance business effectiveness growth are discussed. Peculiar attributes of innovations development resulting from insurance industry being a part of financial system is revealed. Unique features of innovations' development in insurance business across different countries are discovered and analyzed. Fundamental trends of insurance products development are characterized: social networking, cloud computing, internet, business processes automation, market share growth of direct sales. Implementation of modern information technologies in insurance business is substantiated. Automation, internet-insurance and on-line insurance are justified to be essential for management of insurance business.
Authors and Affiliations
Ruslana Picus
Keywords
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- EP ID EP401088
- DOI 10.17721/1728-2667.2015/168-3/11
- Views 68
- Downloads 0
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