Innovative Development of Retail Businesses.
Journal Title: Бізнес Інформ - Year 2013, Vol 1, Issue 0
Abstract
Retail sales in the world and in Ukraine are developing rapidly, which is not only the investment, but also to innovation. Innovations become the main trend of many retail businesses, and therefore the study and summary of experience of their use in the world is of particular relevance to national experts in the field of trade. In this regard, the article highlights the main trends of innovation leading trading companies, which include the introduction of a variety of process and marketing innovation, the constant focus on the changing needs of consumers. For further growth of retailers that operate in Ukraine, offered innovative areas of their development.
Authors and Affiliations
Igor Podkamennyy, Irina Sovershennaya
Keywords
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