Innovative marketing technologies in the sphere of activity of fitness
Journal Title: Економіка: реалії часу - Year 2015, Vol 4, Issue 20
Abstract
The article presents the possibility of implementing innovative marketing technologies at the enterprises, which use IT technologies. Inability to implement the strategy development of the company in the long term without an effective marketing policy due to the need to promote skillful goods on the market. In the context of the need for rigid cost saving there is a need to find non-traditional marketing techniques that will get the maximum benefits. Given the advantages of the use of IT technology in the development of the business has developed a program of marketing activities for the fitness club, which allows possible outlines of constant upgrading of services and quality of advertising.
Authors and Affiliations
Olga Zamlynska
Keywords
Related Articles
- EP ID EP582561
- DOI -
- Views 140
- Downloads 0
Determination of quantitative and cost characteristics of unproductive losses of freshwater resources in the implementation of the household and production activities
It analyses the state of unproductive losses of freshwater resources. It is shown that for providing the said resources of the household and productive activities in the economic region should use: device that allows for...
International economic activity of higher institutions of Ukraine: logic and control of foreign students’ admission process
The article investigates the main directions of the international economic activity of the universities in Ukraine: management of the admission preparation for foreign citizens and implementation of educational activity...
Social responsibility of business entities: influences on the latest accounting paradigm creating
The article deals with the problems of socially responsible management from the latest philosophical and naturalistic positions. The study considers responsibility of business entities in the social dimension as a subjec...
Methodological foundations for formation аnd calculation of telecommunication services
The article analyzes and determines the modalities for detailing costs by business processes and types of telecommunications operator activity. It is revealed that in order to understand which operations are related to c...
Method of assessing the level of development of individual components of the intellectual capital of engineering companies
The article presents the results study environmental engineering companies functioning in Ukraine. Based on statistical analysis revealed the relationship of security features of intellectual capital, its economic perfor...