Innovative marketing technologies in the sphere of activity of fitness
Journal Title: Економіка: реалії часу - Year 2015, Vol 4, Issue 20
Abstract
The article presents the possibility of implementing innovative marketing technologies at the enterprises, which use IT technologies. Inability to implement the strategy development of the company in the long term without an effective marketing policy due to the need to promote skillful goods on the market. In the context of the need for rigid cost saving there is a need to find non-traditional marketing techniques that will get the maximum benefits. Given the advantages of the use of IT technology in the development of the business has developed a program of marketing activities for the fitness club, which allows possible outlines of constant upgrading of services and quality of advertising.
Authors and Affiliations
Olga Zamlynska
Keywords
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